HAOG

Owning a Ferrari 250 GTO has always taken millions and a seat in a very small room. HAOG — Heritage Auto OG — sets out to break that barrier: instead of buying a whole car, enthusiasts and investors buy shares in it and take part in the car’s journey, so anyone can own a piece of automotive history.

The protocol runs on two chains. The $HAOG token — one billion total supply — is staked on Ethereum for additional $HAOG rewards, then bridged to Solana, where it unlocks the HAOG Marketplace. There, each tokenised car is issued as a collection of dynamic NFTs, and dNFT holders receive USDC dividends from the car’s appreciation. Access is tiered by holdings — 1,000, 5,000 and 10,000 $HAOG — so base, mid-tier and premium “OG” collections reward the most committed participants, while a B2B tier lets collectors and dealers list and tokenise their own cars.

The site has to carry a lot of financial detail without losing the feel of a heritage marque. It leads with a full-bleed red motion hero and a single promise — unlock the future of classic-car investment — then walks the visitor through the protocol in order: core features, the full allocation, cliff and vesting schedule, the three B2B tiers, single-side staking with per-tier APY and benefits, and a six-phase roadmap. Every car in the collection, from the 250 GTO and Testarossa to the 575 and Roma, gets its own asset page covering provenance, design, performance, value and legacy, and a dedicated presale page carries the round’s price, launch price and wallet connection.

The identity behind it — the twin-star logomark, a red-on-black palette and an extended display face — is documented in the HAOG brand book: 58 slides covering brand core, colour, typography, grid and assets, delivered as a clickable Figma prototype.